Gold Coast Food Group is seeking an experienced Sales Manager to lead its sales operations and support business growth in Kenya. The successful candidate will oversee sales strategies, manage the sales team, strengthen distribution networks and build relationships with key customers across the market.
This full-time management opportunity is based in Nairobi and is suitable for professionals with a background in sales, marketing, business administration or a related field, particularly those with experience in the FMCG or food distribution sector.
Why Work at Gold Coast Food Group?
Gold Coast Food Group, operating through GoldCoast Food, Herbs & Spices Ltd., is a Ghanaian agro-processing and food manufacturing company focused on natural nutrition, spices and wellness products. The company is recruiting a Sales Manager to support the operations of its Kenyan subsidiary.
The role offers an opportunity to take on sales leadership responsibilities, contribute to market expansion and help strengthen the company’s presence in the food and consumer goods sector. It also involves working with distributors, retailers, wholesalers and key accounts to support revenue growth and customer retention.
Gold Coast Food Group Sales Manager Vacancy 2026 Overview
| Vacancy Details | Information |
|---|---|
| Job Title | Sales Manager |
| Employer | Gold Coast Food Group |
| Industry | Sales and Marketing |
| Job Level | Management |
| Employment Type | Full-time |
| Location | Nairobi, Kenya |
| Reports To | Business Manager |
| Salary | Open |
| Date Posted | 5 November 2026 |
| Application Deadline | 12 November 2026 |
| Application Method |
Job Purpose
The Sales Manager will lead and coordinate the company’s sales functions to achieve revenue growth, expand market presence and improve sales performance. The position involves managing sales personnel, identifying new business opportunities and maintaining productive relationships with customers and distribution partners.
The successful candidate will also work closely with production and operations teams to ensure that products are available to meet market demand.
Key Responsibilities of the Sales Manager
The main duties associated with this position include:
- Sales strategy development: Design and implement sales strategies that support the company’s revenue targets and business objectives.
- Team leadership: Supervise, guide and motivate the sales team while ensuring that individual and collective targets are achieved.
- Market expansion: Identify new markets, prospective customers and distribution opportunities to increase product reach.
- Customer relationship management: Develop and maintain strong working relationships with supermarkets, wholesalers, retailers and distributors.
- Sales performance monitoring: Track sales results, assess market trends and monitor competitor activities to identify opportunities for improvement.
- Target setting: Establish sales targets and evaluate the performance of individual team members and the wider sales function.
- Order and stock coordination: Oversee customer orders, monitor stock availability and ensure timely sales follow-ups.
- Reporting and forecasting: Prepare regular sales reports and forecasts to support management decisions.
- Internal coordination: Work with production and operations teams to support consistent product availability.
- Brand development: Drive product promotions, brand visibility and market penetration initiatives.
Qualifications and Requirements
Candidates interested in the Gold Coast Food Group Sales Manager position should meet the following requirements:
- A diploma or degree in Sales, Marketing, Business Administration or a related field.
- At least three years of sales experience, preferably in the fast-moving consumer goods (FMCG) or food distribution industry.
- Demonstrated experience managing sales teams and achieving sales targets.
- Strong leadership, negotiation and communication abilities.
- A good understanding of market development and distribution channels.
- Proficiency in Microsoft Office and sales reporting tools.
- A results-oriented approach, supported by analytical and problem-solving skills.
Applicants should demonstrate their ability to manage sales operations, guide a team and develop customer and distribution relationships.
Key Performance Expectations
The Sales Manager will be expected to deliver results across several areas of the business, including:
- Achievement of monthly and annual sales targets.
- Growth in revenue and market share.
- Expansion of the customer base and distribution networks.
- Improved sales team productivity and performance.
- Strong customer retention and satisfaction.
- Accurate sales forecasting and reporting.
These expectations highlight the importance of combining effective sales leadership with consistent monitoring of business performance.
How to Apply for Gold Coast Food Group Sales Manager Job
Interested and qualified candidates should prepare an updated CV and an application letter explaining their suitability for the position.
Send both documents by email to:
Use the following email subject:
Sales Manager Application
Ensure that your CV highlights relevant FMCG or food distribution experience, sales achievements, team management responsibilities and educational qualifications.
Application deadline: 12 November 2026.
Candidates are encouraged to submit their applications before the closing date.
Tips to Strengthen Your Sales Manager Application
A strong application should demonstrate both your sales experience and your ability to lead a team. Consider the following tips before applying:
- Highlight measurable achievements: Include examples of revenue growth, target attainment, new accounts secured or distribution networks expanded.
- Show your leadership experience: Explain the size of teams you have managed and how you supported their performance.
- Emphasize FMCG experience: If you have worked in food distribution or consumer goods, clearly describe your responsibilities and market exposure.
- Demonstrate commercial understanding: Highlight your experience with sales forecasting, market analysis, customer retention and competitor monitoring.
- Tailor your application letter: Address the requirements of this specific position rather than submitting a generic letter.
- Follow the application instructions: Use the exact subject line requested and attach both your CV and application letter.
Conclusion
The Gold Coast Food Group Sales Manager Vacancy 2026 is an opportunity for an experienced sales professional to take on a leadership role in Nairobi’s food and FMCG market. The successful candidate will be responsible for driving revenue growth, managing sales operations, developing distribution channels and strengthening customer relationships.
Applicants with at least three years of relevant sales experience and a proven record of team leadership and target achievement should submit their CV and application letter to Kenyabusinessmanager@goldcoastfoodgroup.com using the subject Sales Manager Application by 12 November 2026.
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